How do we make sense of brands and the like? How do brands actually work? And how does that connect with charisma, with 'self-as-brand'? The starting point for this one was a re-tweet from narrative-knowledge guru Shawn Callahan: ...Tom Graves / Tetradian » Charisma, connection and brand
Thursday, November 3, 2011
Tom Graves / Tetradian » Charisma, connection and brand
How do we make sense of brands and the like? How do brands actually work? And how does that connect with charisma, with 'self-as-brand'? The starting point for this one was a re-tweet from narrative-knowledge guru Shawn Callahan: ...Tom Graves / Tetradian » Charisma, connection and brand
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